The SFX Sports Group Pty Limited (SFX) is a leading international sports management and marketing agency. In Australia SFX represents many of the country's top athletes including Tim Cahill, Darren Lockyer, Andrew Bogut and Gorden Tallis. SFX also develops and operates a number of nationally and internationally televised sporting events ranging from international golf tournaments to the exciting new Beach Footy concept.

Through the company’s vastly experienced agents, SFX manages over 500 elite athletes worldwide in the realm of Rugby League, Rugby Union, Golf, Tennis, Soccer, Baseball, Basketball, Surfing and Olympic competitors. Our agents at SFX provide full service representation to our athlete clients. Our services include contract negotiation and all “off the field” business and marketing endeavours, including endorsements, licensing, financial planning, promotions, charitable pursuits, speaking engagements, and personal appearances.

Not only does SFX operate large scale international and national events but we also offer extensive experience in managing events of a corporate nature, creating events and promotions guaranteed to leverage brands and achieve company objectives. In addition to marketing brands via events and promotions, SFX has a growing sponsorship consultancy division, which is increasingly being used by companies seeking to develop commercial relationships within the sports business.