SFX Sports Group Pty Limited (SFX) is one of the world's leading sports management and marketing organisations. In Australia alone, SFX has staged major sporting events including the Greg Norman Holden International, Heineken Classic, Cadbury Schweppes Australian PGA Championship, Harvey Norman Beach Footy, the Sexiest Man in League and the Gods of Football. SFX has guided the careers of some of the best Athletes from Australia and around the world including Greg Norman, Pat Rafter, Andre Agassi, David Beckham, Tim Cahill and Michael Jordan.

Through the company’s vastly experienced agents, SFX manages over 500 elite athletes worldwide in the realm of Rugby League, Rugby Union, Golf, Tennis, Soccer, Baseball, Basketball, Surfing and Olympic competitors. Our agents at SFX provide full service representation to our athlete clients. Our services include contract negotiation and all “off the field” business and marketing endeavours, including endorsements, licensing, financial planning, promotions, charitable pursuits, speaking engagements, and personal appearances.

Not only does SFX operate large scale international and national events but we also offer extensive experience in managing events of a corporate nature, creating events and promotions guaranteed to leverage brands and achieve company objectives. In addition to marketing brands via events and promotions, SFX has a growing sponsorship consultancy division, which is increasingly being used by companies seeking to develop commercial relationships within the sports business.