SFX Sports Group Australia is a division of SFX Sports Group worldwide. With ten offices in the US and branches internationally and across Europe, no other company in the world offers our incredible scope or network of opportunities. SFX has a vast network of resources to optimise the professional experience of each and every client; providing athletes, corporations, teams, sporting bodies, events and properties with unrivaled access to each other.

SFX is a subsidiary of Live Nation worldwide; the global leader in industries such as sport, entertainment, outdoor advertising, radio, events, marketing and television sales. Live Nation is the world's largest diversified promoter, producer and presenter of live entertainment. Live Nation operates a vast network of assets that includes live music, theatrical shows, specialised events, event venues, sports and much more, Live Nation controls the largest live audience of any entertainment or sports entity in the world.

Live Nation has a number of other subsidiaries that SFX Sports Australia works closely with including Adshel, the Global leader in outdoor advertising, and the Australian Radio Network (ARN)who are the largest owner of radio stations in Australasia with investments in 12 radio stations in Australia and 94 in New Zealand.