Dancing with the Stars' glamour boy Luke Ricketson roughed up the runway for Mldenim at Loreal Melbourne Fashion Festival on Wednesday night.

The show was amazing, going through a journey from folk to heavy dance bringing in the Viking look for boys, whilst the girls rocked to Hollywood beats with a Prague fringe twist, showing tapestry design with embellish trims.

Luke Ricketson and Hawthorn vice captain, Sam Mitchell were part of a group of four rough, dirty lads who concluded the show with a bang!! They carried off the dirty look while showing 4 different denim styles for the boys of today, funky yet strong, he rides his motorcycle yet he's hot, he also rides his bike and yet he wears Mldenim.