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Off-Field Contracts

SFX manage the careers of its athletes with great care. Marketable athletes are valuable commodities and it is vital to be able to take advantage of available commercial opportunities while maintaining high performance and creating a positive impression on the general public. SFX has marketed rugby league players throughout the world with a strategic approach to ensure that their images remain strong and their performances continue to improve. Examples of this are Gorden Tallis and Darren Lockyer - possibly the two best endorsed rugby league players of our time:

  • Gorden Tallis: Foster's Australia, Max Network, Bluescope Steel, James Frizelle's Audi Centre Gold Coast, Joyce Mayne and Nike Australia
  • Darren Lockyer: Nike Australia, Bundaberg Rum, Jetstar, Foster's Australia and NRMA

League Related Endorsements

SFX have strong relationships with key apparel, equipment, memorabilia & merchandise, nutrition & sports drinks companies in rugby league and are therefore able to negotiate favourable endorsement contracts for our clients. We also work closely with each of the media networks to generate media work for our talent.

  • Apparel & Equipment: adidas, Puma, Nike, Asics, Reebok, Xblades, Madison, Steedon, Kombat, Skins, BSC, Beiersdorf, Gray Nicolls
  • Memorabilia & Merchandise: Legends Memorabilia, Select Memorabilia, Melba Studios, Sports Entertainment Products, Players Inc
  • Nutrition & Sports drinks: BSC Sports Nutrition, Gatorade, Powerade
  • Media Organisations: News Limited, Nine Network, Fox Sports, Bigpond Sports Weekend, Sky Sports, ALPHA, Big League, Rugby League Week, 2UE, 2KY, Nova, Austereo, ESPN, ACP, ABC, Network Ten, Seven Network

Non League Related Endorsements

SFX client managers work closely with our marketing experts to secure non-league related endorsements thus boosting the earning power and profile of our athletes in the marketplace. These can vary from brand ambassadorships to national advertising campaigns. We have secured endorsements for our athletes with some of the biggest companies in Australia including Telstra, Foster's Australia, Lion Nathan, Harvey Norman, Coca Cola, Kellogg's, Sony, Toyota and Qantas.
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